If you manage a seasonal rental near the Gulf Coast you are probably wondering how the BP oil spill is going to affect your rental business. Millions of seasonal travelers and renters have expressed concern over the state of Floridian and Gulf beach rentals. In spite of the latest BP disaster this tourist season appears promising.
· If the oil does reach the Gulf Coast 35% of travelers still plan to visit the beaches and beach resorts.
· Last minute reservations account for up to 50% of SnowbirdSeeker.com bookings. The BP oil spill has not affected those booking rates.
· The data is even more positive for those repeat travelers. It is estimated that 65% of those who visited the Gulf during the 2010 season plan to return again during the 2011 season.
Seasonal property managers should be able to fill their vacancies in the coming months. In addition to the promising travel forecast SnowbirdSeeker.com and its affiliates are increasing pay per click and Google adsense marketing dollars to ensure the highest possible traffic from interested renters. Our objective is to help you book your seasonal rental. To become familiar with all of our renter matching and advertising systems visit our seasonal rental services page.
We advertise your rental in all major search engines but in order to compensate for the spill you should be proactive with the following useful steps:
· Make sure your rental listing is upgraded to take advantage of the added exposure of the Top 20 Seasonal Rentals list.
· Be sure to link to your rental listing using the linking instructions on your rental’s webpage.
· Write about your vacation rental on your facebook and twitter accounts.
· Use effective free press releases to draw more traffic to your seasonal rental listing.
· Promote the surrounding attractions. Renters may be interested in the local restaurants, amusement parks, and tourist attractions more than actually visiting the beach.
· Post time stamped beach pictures showing a real-time view of the beach and beautiful waters.
· Offer specials and discounted rates. Nobody wants an oil disaster, but if it has to happen you may consider using it to help rent your place. Use keywords like limited time discounted oil spill rates.
Keep close contact with your vacation rental network of friends and renters. Make sure everyone knows the dates that are available and still vacant. If you keep your rental booked all Gulf Coast businesses benefit from the tourism dollars. To continue learning seasonal rental advertising tips read our article How to Write an Attractive Seasonal Rental Advertisement.